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Newport (stamp) cigarettes. 88 Reviews. USD$ USD$ Save: 67% off. Newport 's cigarettes. 47 Reviews. USD$ USD$ Save: 67% off. Newport 's soft pack cigarettes. 89 Reviews. USD$ USD$ Save: 67% off. Newport is an American brand of menthol cigarettes , currently owned and manufactured by the R. Reynolds Tobacco Company. The brand was originally named for the seaport of Newport, Rhode Island. Newport was launched in by the Lorillard Tobacco Company.
The original Newport had a white filter and a hint of mint; both were gone in and thus the white filter was replaced by a standard filter. The Newport Classic full flavor cigarettes were promoted for many years as a cigarette that allows you to "Enjoy a full flavor menthol, without drowning out pure tobacco taste". In the mids, Newport began an advertising campaign that targeted African Americans in urban areas.
In two years, Newport became the fifth most popular cigarette on the market. Newport has been the second best-selling cigarette brand in the United States since , trailing only Altria's Marlboro brand. A study by the Robert Wood Johnson Foundation found that the percentage of teen Newport smokers doubled between and Researcher Karen Gerlach indicated that Newport made the most significant progress with the Hispanic and White American teen markets in those years.
In , the R. Newport comprises about 35 percent of menthol cigarette sales in the U. Lorillard advertised Newport in various ways. TV advertisements were created in the s to promote the brand.
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Once TV advertisements were banned in the United States, Lorillard advertised the brand through poster advertisements. The Newport ads in this theme range from to present day and feature the "Newport Pleasure" or "Alive with Pleasure" campaign slogans. The latter slogan provides the viewer with a subconscious health claim. Additionally, the pleasure aspect of these campaigns weighs an important part of youth targeting, portraying Newport cigarettes as fun and enjoyable and, subconsciously, sexy and sexual.
Newport is mainly sold in the United States , except in Massachusetts and California , where menthol cigarettes are banned and only non-mentholated varieties are sold. A lawsuit against the Lorillard Tobacco Company alleged that in the late s, company vans were used to make regular trips to housing projects where free Newport cigarettes were given to children. In the s, Lorillard specifically targeted African Americans to sell Newport cigarettes.
In September , it was reported that R. Reynolds was specifically targeting black teenagers and young adults to sell Newport cigarettes. Reynolds American Inc. Dubbed "Newport Pleasure Lounges" , the air-conditioned party trucks were replete with games like digital darts. A study from the Stanford University School of Medicine had discovered that menthol cigarette manufacturers created very direct marketing campaigns designed to attract young black smokers.
Far from being a catchall effort, Reuters says these campaigns were concerted attacks on African-American teens: "A recent analysis of the data found school neighborhoods were increasingly likely to have lower prices and more advertising for Newport cigarettes as the proportion of African-American students rose. The same was true of neighborhoods with higher proportions of children aged 10 to In May , a report was written where the popular sport shoe company Nike copied the Swoosh logo from Newport.
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The comparison was made, because Newport was introduced in and used a logo they call the "spinnaker" , while Nike was formed on January 25, , as Blue Ribbon Sports by Bill Bowerman and Philip Knight , and officially became Nike, Inc. The Nike swoosh is a logo design created in by Carolyn Davidson, over a decade after Newport cigarettes were launched. Despite some claims, no specific evidence has ever been found that Nike stole the logo from Newport.
According to Forman, the shoes were "dedicated to the two brands who have taken the most and given the least. In December , it was reported that R. Reynolds would start selling marijuana cigarettes called "Newport Nirvana".
However, Newport did not develop marijuana cigarettes which would be available for purchase in In November , a site called TMZWorldNews published an article reporting that the cigarette brand Newport planned to introduce marijuana cigarettes dubbed the "Newport Nirvana". None included a disclaimer warning readers its content consisted entirely of falsehoods. Newport cigarettes come in several varieties: Full Flavor, Medium, and Lights.
On the box, the words "Menthol Box" for shorts and "Menthol Box s" for s were replaced simply with "Cigarettes. They are available in standard packs of 20 cigarettes, as well as the more unusual 25s, containing 25 cigarettes. Prior to the signing of the Tobacco Master Settlement Agreement in the late s, they were sold in packs of ten as well.