Systembolaget sedan start
Systembolaget (colloquially known as Systemet) is the only retail chain in Sweden that can legally sell alcohol above % ABV for takeaway consumption through its shops and website. Systembolaget is fully owned by the Swedish government, which strictly regulates the sale of alcoholic beverages.
How Sweden's alcohol monopoly 'Systemet' came about
Sales of alcohol in Sweden’s on-premise are. The Swedish government operates a monopoly on retail sales of alcoholic beverages. This means that all retail sales of spirits, wine, and beer, with an ABV superior to 3. Systembolaget operates more than stores nationwide and has more than representatives in smaller communities. Goods are sold in the stores without profit maximization, and up-selling is prohibited.
Today stores are more customer-centred, with an extensive range of products, more generous opening hours and well-trained and knowledgeable staff. When Sweden joined the EU in , the country was allowed to retain its retail sales monopoly on alcohol, but the monopoly on production, import, and export and restaurant sales was abolished, making it possible for businesses to begin importing and selling directly to restaurants.
Sigva was founded at this time and we have therefore very long experience within the group. The fixed assortment of Systembolaget consists of about fixed products and Four times every year, new fixed launches enter the assortment, and there are also many temporary exclusive listings, including the new TSV tender opportunities. This launch plan is shared with all authorized importers, setting the stage for a highly structured and detailed tender request.
The living launch plan is not merely a guide; it is a pivotal element in shaping future tenders. This ongoing adjustment and alignment process is crucial, ensuring that our proposals are not only competitive but also resonate with the current market trends and consumer preferences outlined by Systembolaget. Our submissions to Systembolaget undergo a rigorous evaluation process. It is imperative that all tenders are completed accurately and in full compliance with the specified requirements.
Incomplete or inaccurately submitted tenders risk rejection. Following the submission process, selected products undergo taste sampling—a critical phase where the essence and quality of the wine are assessed. Through this intricate process, we play a pivotal role in not just responding to the market demands but actively shaping them in collaboration with our producers. The wines are assessed in a blind test by three independent wine experts and are evaluated individually based on a particular points system.
The wines are given scores based on how well they match the required taste profiles.
How does the Swedish alcohol monopoly work?
This involves that Systembolaget inspects the submitted samples of the winning wine to ensure that the wine delivered is the same as the tested one. The wines can score points in each test, making the top score sum 27 points. Winners The wine with the highest score wins the launch and the purchaser responsible notifies the importer on the same day. Further samples must be submitted at this stage for a technical assessment to be performed in a lab.
Start Ten weeks before the launch, a case of the selected wine is sent to Systembolaget. A characterization test is also held, in addition to a tasting for wine critics and journalists. Figures and statistics The fixed assortment of Systembolaget consists of about fixed products and The Importance of the Living Launch Plan The living launch plan is not merely a guide; it is a pivotal element in shaping future tenders.
Tender Submissions Our submissions to Systembolaget undergo a rigorous evaluation process. Wine testing process The wines are assessed in a blind test by three independent wine experts and are evaluated individually based on a particular points system. Read more at the webpage of Systembolaget. This is Systembolaget. Sök efter:. Börja skriva i textfältet här ovanför. Tryck på ESC för att avbryta.